http://www.adprotocol.co.nz Keeping advertising online simple Fri, 03 Sep 2010 01:16:39 +0000 http://backend.userland.com/rss092 en Many moons ago I remember discussing the need for online micropayments with some smart web guys. They saw it (along with better bandwidth) as the chasm that would make the difference for successful ecommerce to really explode into the mainstream. This was the mid nineties, so we didn’t really talk ... http://www.adprotocol.co.nz/?p=67 Be the first, be the best, be different is a catchy line that floated around a few years ago as a motivator for business success. When you think of some real world examples of this line Sony and Apple do a pretty good job. The Walkman, the iPod, the iPad ... http://www.adprotocol.co.nz/?p=66 I got alerted to this news this morning. For most people this little bit of information means absolutely nothing. But it speaks volumes of the power of Apple. To bring folks up to speed, when Apple recently launched their iPad they built it so it couldn’t run Flash, Adobe’s proprietary platform ... http://www.adprotocol.co.nz/?p=64 Today’s announcement that cigarettes are going up to $17 a packet made me consider what people would save if they quit smoking and put their savings on their mortgage. Here’s what I found out by using Sorted’s calculators: If you smoked a packet a day that’ll cost $238 per fortnight in ... http://www.adprotocol.co.nz/?p=63 This week’s announcement from AOL that they’re likely to sell or close Bebo after paying US$850 million for it early last year did not surprise me. AOL are legendary for muddling even the best of products and for the last 12 months I’ve seen Facebook really outperform Bebo on a ... http://www.adprotocol.co.nz/?p=62 Great to hear Taika Waititi’s second feature film Boy has completely nailed the local competition to go straight to number 1 in NZ’s box office. I think it will also do well internationally. Here’s why: 1. "Academy Award Nominee" has a nice lead in to any promotion. (That it was for ... http://www.adprotocol.co.nz/?p=61 Earlier this week a prominent NZ blogger who’d bagged NBR’s paid subscription model announced that he’d subscribed. I only know this because he tweeted it. I mentioned this to a friend and he said, “Mike, rich folk will pay ... http://www.adprotocol.co.nz/?p=60 Basically every Tweet I'm following at the moment is about the announcement of Pacific Fibre. This new venture “aims to connect Australia and New Zealand to the USA with a high capacity low latency fibre cable.” And what a Twitter friendly story we've got here. It’s being backed by Kiwi heavyweights ... http://www.adprotocol.co.nz/?p=58 Today Beyonce won the Song of the Year Grammy for “Single Ladies (Put a ring on it)”. If you haven’t heard or seen it yet, have a look. The song’s catchy and it’s quite an impressive bit of choreography mixed with a certain sex appeal. (My oldest daughter asked me ... http://www.adprotocol.co.nz/?p=57 Tracking your tweets is one new online metric only a few publishers are paying attention to. This is a shame as it is particularly simple and could prove to be a notable traffic referrer. The initial tracking complexity stems from Twitter only permitting 140 characters per tweet. If you have a ... http://www.adprotocol.co.nz/?p=56