I have to take my hat off to Michael Hill for his brilliant coup of hosting the NZ Golf Open in his backyard at the weekend.

As a ‘marketeer’ businessman Michael Hill liberated the owner-operated TV commercial mantle from Alan Martin (LV Martin and Sons - your Fisher and Paykel dealer) with his high frequency byline…Michael Hill…Jeweller.

Now, as the senior exec of a multinational midrange jewelry store, he’s managed to hijack four days of near exclusive television coverage for “Michael Hill Watches” during a European Tour qualified golf championship.

These days we talk a lot about online innovation in marketing and communications but sometimes it’s just great to see some quality marketing from a more traditional form.