Stuff’s straight up support to Breast Cancer Awareness Month illustrates the versatility of online advertising and brand strengths.

By just running pink across their header (with a tiny pink ribbon) Stuff are communicating support to BCAM and generating the subtle campaign awareness that’s difficult to quantify. This predisposition may just be the difference when we see BCAM collectors in the street on Friday.

When I worked on Raceforlife.org.uk I got my first taste of the passion and energy people in the charity sector put into events like BCAM and the skill it takes. The budgets are non-existent so they rely on brand support from celebrities, big business and popular media to gain exposure.

Paid for or not, it’s nice to see Stuff taking a lead in doing something different that doesn’t corrupt the content with page takeovers or eyeblasters.

After getting an iPhone last week I’ve been hovering around iTunes looking at different downloads and apps.

I’ve been pleasantly surprised to see National Bank already have an app for simple iPhone access to your accounts. I’ve downloaded the app and as you’d expect, the first page are the login fields.

This makes sense and I’d imagine the majority of their site’s visitors would use this page as the site’s gateway. So why aren’t the login fields displayed on National Bank’s new homepage? This seems strange to me.

Anyhow, whoever they target with their homepage is their business.

The observation is that by distilling your site for the mobile market you may find some fundamental user experience issues that need changing on your main website.

A good exercise if you’ve got a whiteboard and some free thinkers.