A friend just sent me a link to The Great NZ Songbook online. He mentioned “I imagine you won’t like the page load up!”.

He’s right, I didn’t, but I like this idea so I managed to survive it. I’ve already read two PR pieces on this books so I appear to be in its target audience!

The resulting site is very Salted Herring. It possesses buckets of a ‘typical NZ’ personality which aligns with this brand. Feels very Black Seeds to me??

I like the volume controls on the car radio for changing the songs. Ironically it was the first thing I looked for when the music blew out at me.

Even at home I want to have control of my computer.

This entry was posted on Tuesday, May 5th, 2009 at 7:42 pm and is filed under Ad:protocol default category, Marketing, Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.